Xavier de Pol, new general director of Audiovisual Services at Lavinia

Xavier de Pol has joined the Lavinia Group as the new general director of Audiovisual Services. Until now, De Pol has been general audiovisual director at the Godó Group, and he reinforces one of Lavinia’s most important business areas, where he will help the Group to face the challenges of internationalisation and technological innovation, as well as the growth and diversification of operations in different markets.

De Pol (Barcelona, 1976) has an extensive background and experience in the audiovisual, telecommunications and media sector. He is qualified as a Higher Telecommunications Engineer from the UPC, holds an MA in Telecommunications Networks and Systems from LaSalle-Ramon Llull, and took a postgraduate at the IESE Business School.

He has spent the last six years in General Audiovisual Management at the Godó Group, where he managed the RAC1 and RAC105 radio stations, the 8tv television channel and the Veranda content production unit. Throughout this period, RAC1 has been the outright leader in terms of audience, with more than 961,000 listeners a day (and a share of 45%); RAC105 has held onto its place as one of the most popular music stations in Catalonia; 8tv has consolidated ‘8 al dia’, one of the local media’s leading news broadcasts and has maintained the highly successful ‘Arucitys’; while Veranda has developed such successful products as the fictional series ‘Merlí’ and shows like ‘Oh Happy Day’, which has run for four seasons on TV3.

De Pol previously held different roles at the Godó Group from 2006, both in the Finance area and in advertising with Publipress and the digital part of, among others. Before that, he held different positions at companies like Retevisión and Amena, in the business planning and management departments.

In keeping with the Strategic Plan

The targets of the 2020 Strategic Plan put together by the Lavinia Group in recent months included plans for faster growth, boosting internationalisation and improving innovation processes. In this regard, Lavinia is developing new services to integrate broadcasting technology and digital technology in order to offer highly competitive solutions in terms of features and quality. The increase in audiovisual consumption in recent years and the diversification of distribution channels mean that the Group’s strategy needs to fit this new scenario.

So by bringing Xavier de Pol on board, Lavinia seeks to boost the development and evolution of all of the Group’s companies that work in audiovisual services, both in Spain and the rest of the world.

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