The Lavinia Group joins the Branded Content Marketing Association

The Lavinia Group has joined the Branded Content Marketing Association. BCMA Spain is a non-profit association that aims to disseminate and encourage the use of branded content as a complementary tool to Advertising, Communications and the fields of Research, Measurement, Training and Legal Frameworks.

The association is made up of all types of companies involved in the value chain of branded content such as brands, advertising agencies, producers and media.

This week, the association approved the inclusion of the Lavinia Group. Through this agreement, the Lavinia Group intend to continue establishing links and relationships with companies and brands that also rely on branded content as a fundamental tool in the current communications ecosystem.


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