Carlo Rombolá, new director of Lavinia's Branding Department

Carlo Rombolá has joined Grupo Lavinia as the Director of its Branding Department, where he will be coordinating the management of Lavinia Interactive and Spurna Visual. During his over 20 years of experience in the world of communications, Mr. Rombolá has worked with organisations such as Nissan, Toyota, BBC, Sky, Vodafone, Procter & Gamble, and the European Union. He has also been a contributor to ESADE's MBA programme since 2015.


With a degree in International Marketing from Bocconi University in Milan and a Master's (CEMS) from the University of Rotterdam, Mr. Rombolá began his career in The Netherlands before moving to the UK to work for Clarks Shoes International. He later joined the BBC as their Digital Strategy Manager in London, where, among other things, he helped launch the first interactive TV channel in the banking world for HSBC. After his experience there, he joined Saatchi & Saatchi London as their Director of Digital Strategy, developing innovative projects for clients such as P&G, Toyota, Sky Digital, Lloyds TSB, and others.


In 2004, Mr. Rombolá decided to launch his own consulting agency, named Plot 4, which participated in innovative projects like Spain's TDT (Terrestrial Digital Television) service, as well as Spain's first mobile, on-demand video channel with Vodafone.


Later on, Mr. Rombolá became SEAT's Global Digital Director in the multinational agency NURUN and, since 2012, has been the CEO of Arista Barcelona, an independent, integrated communications agency with a portfolio that includes brands such as Nissan, Donettes, Dannon, Lavazza, Yamaha, and Rosa Clará. He also led the team that sold for Nissan the first car via Twitter in the world.

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